What Can A Business Owner Learn From Studying the WWE (yep, wrestling!)


Did you know I'm a huge wrestling fan? I have been since a kid and I watch just as much wrestling now as I did back then. I still remember my first wrestling match - Rowdy Roddy Piper vs Adrian Adonis at Wrestlemania 3. The whole experience blew my mind and it still does to this day.


As a business owner and coach I have noticed there are massive similarities between running a business and the wrestling industry (specifically the WWE). I know some of you are reading this and thinking I'm crazy so allow me to enlighten you. Whether you are a fan of wrestling or not this will hopefully give you food for thought. Right, here we go

1.) The wrestling industry adapts and changes all the time.

I remember years ago there was something called Kayfabe. This basically means not letting people know that wrestling isn't real. Back in the day everyone thought wrestling was real and wrestlers and promoters had to go to great lengths to ensure that people didn't find out it was predetermined. This including heels (bad guys) not being seen in public with faces (good guys). These days however everyone basically knows wrestling is predetermined. Fans watch because they respect the storylines and the athleticism. Even though people know wrestling is 'fake' it's more popular than ever before.


The reason this change happened is because it was difficult to keep fans in the dark. With the arrival of the Internet, discussion forums popped up everywhere showcasing 'industry secrets'. Rather than trying to deny this the WWE embraced it. The whole product changed to accommodate this attitude change and WWE became more popular than ever. The wrestling industry continues to change and adapt based on what's happening in the world.

Do you do the same in your business? Do you carry on regardless or change things based on what your customers are saying? A good business will constantly change and adapt everything they do. That's why split testing is so important. You should be always looking for a better way to do things. It's great to have goals but you must be prepared to deviate away from those goals when necessary.