What an entrepreneur can learn from The Walking Dead!



The Walking Dead is one of my favourite TV programmes. I have always had a fascination with zombies ever since I snuck downstairs in the middle of the night at the age of 12 and watched Dawn Of The Dead. The thing about The Walking Dead is that it’s not about the zombies. Yes there are zombies in the programme but it’s more about the relationships between the characters on the show and how they interact with each other. It just happens to be set in a post apocalyptic zombie wasteland. The programme centres around a character called Rick Grimes, a cop who ends up in a coma after a shootout gone wrong. He wakes up in a hospital, everyone he knows has vanished and the dead have come back to life. After meeting up with a group of survivors, each episode is about what he had to go through to make sure that the people he cared about remain safe. There are a lot of business lessons an entrepreneur can learn from watching the Walking Dead. Don’t believe me? Let’s count them down! 1.) You have to become awesome at making difficult decisions Rick, for the most part, is the leader of his group of survivors. Therefore they look to him for answers. They want him to help get them through whatever situation the group have found themselves in. Rick has been put into a situation where he is forced to make very difficult decisions and many times these have led to people dying. However Rick understands that

the needs of the many outweigh the needs of the few and so the most important thing to Rick is the group’s survival. As an entrepreneur you will also have to make difficult decisions. One of the things that separates entrepreneurs from others is their ability to make difficult decisions quickly. To be clear, these decisions generally don’t concern life or death. However they do affect other people, especially if your business employs people. If you procrastinate, your business will never be as successful as it could be. Learn to make better decisions faster. 2.) The real threat isn’t always what people think it is


You would think that a TV show about zombies would have the zombies portrayed as the monsters. However as the seasons progress the zombies are more of a nuisance. The real monsters are the people that Rick and his band of survivors meet. At the time of writing the big bad is a guy called Negan. A baseball bat wielding psycho who controls his followers with fear and intimidation. However over the years there have been many others like Negan who only wanted to kill and destroy. In fact season 3’s tagline was ‘Fight The Dead, Fear The Living’. I find that business owners frequently misunderstand who their competition is. They don’t understand the difference between direct com