A List Of Cock Wombles I Have Met At Networking Events!


A List Of Cock Wombles That I Have Met At Networking Events And What We Can Learn From Their Screw Ups

It's no secret that I have built my various businesses through networking. Going to networking events up and down the UK has caused me to raise my profile among business owners faster than I ever thought possible. I continue to network and as I do, my businesses continues to grow.

I get asked all of the time for my big secret to being a successful business networker. What one piece of advice can I give that will help people to get more out of attending a networking event? Having thought long and hard about this I think I have the perfect tip that I would like to share with you today.

DON'T BE A COCK WOMBLE

I know it should go without saying that you shouldn't be a cock womble. However I have met many cock wombles at networking events over the years. Without fail all of them disappeared off the face of the planet after a while because they decided that business networking didn't work for their business. In reality networking works for every business however it didn't work for them because they were cock womble.

So instead of going through a list of what you should and shouldn't do at a networking event and how you should act I thought I'd approach this a little differently. Instead I'm going to list some of the cock wombles I have met at various networking events and talk about what they did wrong. This will ultimately show you how you should act if you want to be a successful networker. I have changed the names of these people to protect the innocent:


John attended a networking event a few months ago wanting to connect with landlords because he ran a contract cleaning company. He was introduced to me by another networker who knows me very well. She said to John, "You should speak to Craig, he is a magician and will probably be able to help you". At this point John looked at me and said, "I don't want to speak to you, a magician can't help me, I need someone who can connect me to landlords". He then walked away from me without saying another word.

What John did not realise is that I run a property management company with hundreds of landlords as clients. I also personally know Samuel Leeds and Simon Zutchi two of the top property investors in the country. I could connect him to hundreds of landlords.

The point here is never prejudge the room. You might think there is nobody at the event that can help you. It's not who is in the room, it's who they know. One of my biggest contracts (worth hundreds of thousands of pounds) came from a florist who knew someone who knew someone. Aim to get to know everyone. Educate them about what you do and you will be amazed at what comes from these simple conversations.