How to get your networking 'working!'
It's not called Net-Sitting
It's not called Net-Eating
It's called Networking and in order to be successful you have to work hard at it. I have talked in previous posts on LinkedIn about the importance of Networking and how it has a positive effect on my businesses. However it is really simple to do nothing and go nowhere and get zero results.
I have seen people on the networking circuit and they just come to a meeting, say their pitch and leave.
THESE PEOPLE WILL NEVER GET POSITIVE RESULTS FROM NETWORKING.
Networking is all about building up relationships with others. When you meet somebody at a networking event make sure you follow up with an email or a phone call. Arrange another meeting to talk about how your business and their business can help each other. The amount of people I have met and I have contacted but they have never got back to me is scary. The sad thing is on numerous occasions I was contacting them to connect them with someone I though could help their business.
I get asked a lot how to get results from networking and really it's simple.
1. Show Up
2. Be enthusiastic, friendly and approachable
3. Don't sell to everyone instead think of ways you can help the person you are speaking to
4. Follow up on all conversations and keep in touch. Make sure you are building relationships
The more networking events you go to, the more people you will meet and therefore the easier it will be to connect people together.
One of my favourite networking organisations is 4Networking. I love the passport system they have which allows me to network up and down the UK and pick and chose the networking groups I want to go to. But more importantly 4Networking makes it really easy to become known up and down the UK.
They have an online forum to help promote your business. They make it really easy to obtain a team role within a group which gives you even more exposure. You have the opportunity to 4Sight up and down the UK. This is a fancy way of saying you get a chance to talk for up to 20 minutes to other networking which will massively increase your exposure and get everyone talking about who you are and what you do.